Studio Imago
Good packaging provokes emotions.
Packaging

PIP - Apitherapy

PIP - Honey

PIP - Golden Line

PIP - Liqueurs

PIP - Coffeemed

Renarthro

Client: razni / various
A basic purpose of packaging is to protect a product in order to limit the possibility of damage during transport.

According to P. Kotler, in an average supermarket containing 15,000 products, an average buyer passes by 300 different products per minute. As 53% of purchases are on impulse, efficient packaging has an impact on buyer equal to a 5-minute commercial. It means that buyers are willing to pay a bit more for persuasiveness, looks, reliability and reputation of a better packaging.

Since we have to place a Croatian product next to famous world brands, a design of packaging sets a real challenge for us. We’ve got it! Therefore, check our packaging because it provokes emotions.

Task

From analyses to final product  

Creating a new brand

Label

Box (packaging)

Whole advertising campaign

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