Studio Imago
Let coffee be healthy.
Coffeemed

Client: PIP
Coffeemed (coffee honey) needed a new slogan and a new communication approach.
In this case, a slogan was based on maths equation.

History teaches us that honey and coffee have been connected since the beginning of the 20th century. Having estimated that coffee lovers drink about two coffees a day and supposing they sweeten it with a packet of sugar, annually, it makes:

2 cups
x 5g
x 365 days
x 50 years
= 182.5 kg sugar


If you drink 2 cups of coffee a day on an average,….
There are more than 720 reasons per year to say:
Let coffee be healthy!

Task

    Creative strategy of campaign

    Slogan

    Media plan

    Promotion

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